12/28/10

PartyGaming and bwin to Retain Brands Following Merger

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In recent days, PartyGaming and bwin announced merger plans to form a giant gambling group that could become effective toward the end of the first quarter of 2011. The merger, which had long been rumored before the companies signed an implementation agreement in July, is expected to create the world’s largest listed online gambling business.

The new company will operate worldwide with its existing brands under the name of bwin.party Digital Entertainment plc in which current bwin shareholders will hold a 51.6% stake, while current PartyGaming shareholders will hold 48.4%. Both bwin and PartyGaming will retain most of the core of their brands, but will be operated under the new umbrella company, which will be based in Gibraltar and listed on the London Stock Exchange. PartyGaming will keep its main headquarters in Gibraltar, while bwin will continue to operate from Austria.

The companies issued a 478-page document to shareholders on Thursday giving a detailed outline of the planned merger. Shareholders will vote on the merger at a joint annual general meeting on January 28th. Should the general meetings of both bwin and PartyGaming approve the merger, all shareholders holding bwin stock when the merger is effective will receive 12.23 PartyGaming shares denominated in GBP for each bwin share.

“The online gaming industry is going through a phase of consolidation, making market players’ size and geographic diversification more crucial than ever,” said Norbert Teufelberger, Co-CEO of bwin. “Our products and target markets complement one another perfectly, and we can continue to expand our technology lead in all key product segments: sports betting, poker, casino, bingo, and games.”

According to the document, the merger would create a business with unaudited net revenues of €696.2 million, unaudited clean EBITDA of €193.7 million, unaudited profit after tax of €99.4 million, and unaudited net assets of €1.27 billion after consolidation adjustments for the year 2009.

Jim Ryan, Chief Executive Office of Party Gaming, will join Teufelberger to become Co-Chief Executives of the merged company. Current bwin Co-Chief Executive Manfred Bodner will become a Non-Executive Director on the Board of the enlarged group. Said Ryan, “This is a transformational opportunity for both our companies to create the world’s largest listed online gaming business. With market-leading positions in poker, sports betting, casino, and games, the enlarged group will have a winning formula to exploit the growing online gaming market, supported by a strong balance sheet, significant cash flow generation, and a highly experienced management team.”

The merged company will continue to focus on business-to-consumer products, an area in which it enjoys considerable strength. However, because of the financial gains added through the merger, the company will also encroach into business-to-business and business-to-government endeavors. Teufelberger explained, “Our many years of online know-how, healthy balance sheet, and one of the largest pools of poker liquidity in any regulated market will make us an attractive business partner.”

There will also be focus on regulated and newly opened markets, as the company intends to make plans to enter the U.S. market if and when the current situation changes for the better. In 2006, bwin stopped taking bets from U.S. residents due to the passage of the Unlawful Internet Gambling Enforcement Act (UIGEA). PartyGaming, which operates the popular online poker room PartyPoker, followed shortly thereafter. (Credit: Poker News Daily)

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12/19/10

Australian Gambling, Sports Betting Ads, Promos Cop Heat, by Greg Tingle - 18th December 2010

G'day casino and gambling millionaires, billionaires, media moguls, sports nuts, entertainment news junkies, insiders, outsiders, politicians, journalists and everyone else. Today we probe the proliferation of sports betting, casino and gambling mentions and themes in the Australian media, sports and entertainment business. Network Nine and the cricket were quick off the mark via television, followed by the likes of Fox Sports, Centrebet, and now OneHD and Network Ten, the 'Warnie' show and a bush tucker bag of website portals are picking up the ball and running with it, in a way we think WikiLeaks would be proud of. Even News Limited and Fairfax Media newspapers are running tons of ads, promos and news stories are a plenty. Media Man and Gambling911 play media monitor and trace route investigator, and hit 'em for six with this very special and rather clever report...

How's the cricket been treating you recently? The Ashes has sure been good to media companies and punters who like to... well, get on the punt. Australia's fantastic sports coverage is helping get the word out on sports betting and gambling.

A number of special interests groups, campaigners, bible bashers and even a couple of medical types are jumping on the anti gambling bandwagon, and the strong gambling coverage tied in with cricket and other sports well positioned in the Australian media seems to be adding fuel to the fire, as we head towards a perfect storm.

One group, The Royal Australian and New Zealand College of Psychiatrists, advised it has been "alarmed" at the rise in gambling ads, promos, as well as frequent references to sports betting odds, in televised sport and particularly the cricket that us Aussies love so much. The cricket is something both Nine boss David Gyngell and Ten and Crown Limited bigwig James Packer, are both fighting over, and we think the sports betting aspect is something that keeps the cricket so appealing to media tycoons - and its not just the modest TV ratings that go with the game if you follow our lead.

It's been debated that any cases of sports betting odds come with a warning to emphasise and make the potential punters aware of the dangers of excessive gambling as well as a helpline for existing addicts to call.

RANZCP president Dr Maria Tomasic was prepared to go on record with "Problem gambling is a real concern in our community. (Yet) there has been little public debate about the introduction of gambling advertising on sports programs, particularly during the day when children may be watching. Frequent exposure to gambling promotion, gambling's association with sport, and the use of commentators and sporting role models to promote gambling and discuss betting odds, can normalise gambling and influence vulnerable people and children."

This particular college has advised sports betting problems were on the rise and reform was needed to promote more "responsible levels of gambling activity" to help minimise its harmful impact on the community. Their list includes: Showing helpline phone numbers whenever gambling odds are broadcast during live sporting events, providing clear warnings at all gambling venues which explain the possible harms that flow from excessive gambling, advice containing details on where to seek help, while more counselling services and other forms of help and the mathematical odds of winning in luck-of-the-draw style gambling should also be on clear display at gambling venues

A Media Man spokesperson said "We think some of the groups proposals do have some merit, but at the same time we need to help ensure proposals and guidelines don't contain overkill. All gambling and sports betting services have some sort of warning about the dangers of gambling. Do we really need the fun police everywhere. People know sports betting and gambling is just that, and not what you would call a business model for one's life financial planning or regular income. Granted, some people are very successful at making sports betting and gambling their main income, but that is the rare exception to the rule. It's hard to protect people from themselves. People need to just enjoy the experience and keep it fun, and not bet over their head".

Dr Clive Allcock, Member of RANZCP's Section of Addiction Psychiatry said "Problem gambling can result in divorce, suicidal thoughts and acts, illegal acts and bankruptcy. Those with gambling problems often also have other concerns, such as depression, hazardous alcohol use and smoking, and personality disorders."

The good doctor also said more research was also needed to develop evidence-based treatments for gambling addiction, as there was currently "not one treatment which is considered to be the best for problem gambling".

Gambing industry bigwigs like Aristocrat's Len Ainsworth said in regarding to problem gambling "A problem gambler is like a problem drinker or a serial killer; you've got to get to the cause".

Ainsworth's comments do have merit, but as is often the case with bright ideas, easier said than done. How do you get inside someone's head, how do you force them to change their ways. Oh, that's right. Let's see what Australia's 'Big Brother' Gillard Labor government can do. Perhaps that's why they are looking closely at biometrics. But, are such solutions the tip of the iceberg for something a whole lot more similar with previous Australian government proposals containing the likes of the 'Australia Card'.

Some of the most popular sports betting and gambling brands for Australia include:
Betfair, Centrebet, Gamebookers and BetUS (sports betting brands)
PartyGaming, PartyCasino, PartyPoker, Captain Cooks Casino, 888, PKR and World Poker Tour (gambling and poker brands)

Some sports that are currently seeing an increase in betting interest include motorsport (F1 and V8 SuperCars), professional surfing, boxing, wrestling and UFC. The AFL, NRL, tennis and soccer continue to maintain their incredible popularity.

Australian media and gambling tycoon, James Packer, appears to be best positioned to lead Australia into the future of sports betting and gambling, with his 50% ownership in Betfair, ruling Crown Limited - Crown Casino (home to the Aussie Millions) and stake in OneHD...an offshoot of Ten Network Holdings, commonly known to punters are Channel Ten. PartyGaming, listed on the London Stock Exchange, have also enjoyed strong success in Australia and the wider Asia Pacific region, teaming up with mainstream media and entertainment industry brands such as Marvel Entertainment, Sony, Fremantle Media and Paramount Pictures. News Corp's 20th Century Fox is also understood to be wanting to become heavily involved in the Australian gambling landscape, as they are in the United Kingdom. Media and entertainment portals such as Google, Media Man and Yahoo! all appear to be continuing to ramping up their coverage of gambling and sports betting, catering to an international audience via the internet...ideally suited to covering the dynamic nature of the gambling sector.

Whatever the final outcome aka Australian government 'The Final Solution' is, don't get too used to the current Australian gambling and sports betting landscape, and significant changes are just around the corner.

If you enjoy a bet, please do so in a responsible matter, and if you think your gambling may be getting out of hand, please seek professional assistance.

Awards...

Last month was a big month for casino awards. Let's have a look...

PartyGaming's PartyCasino has also come back with seconds, picking up another Media Man 'Online Casino Of The Month Award' for November, and also the parent company, PartyGaming, picked up the prestigious EGR Slots Operator Of The Year Award ...Some other top picks of ours who picked up awards at the EGR night of nights were:
Virgin Games (Affiliate Programme)
Betfair (Innovation, Mobile Operator and UK Sports Betting Operator)
Bwin (European Sports Betting Operator
PKR (Poker Operator)

Oh, we almost forgot...Media Man and Casino News Media 'Casino Babe Of The Month': Jenny Woo, 'Poker Babe': Kara Scott, 'Gambling Babe Personality': Pamela Anderson.

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Wrap Up...

Readers... er, punters, how did you like our report on gambling in the Australian media? Tell us in the forum.

If you have a bet, please bet with your head, not over it, and for God's sake, have fun.

*Greg Tingle is a special contributor for Gambling911

*Media Man http://www.mediamanint.com is primarily a media, publicity and internet portal development company. They cover a dozen industry sectors including gaming and offer political commentary and analysis. They also publish Australian Sports Entertainment http://www.australiansportsentertainment.com

*The writer owns shares in Crown Limited, Ten Network Holdings and Virgin

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12/12/10

Media Man - Casino News Media: News Update

PartyGaming Claims Bwin Deal Still Going Ahead

PartyGaming - Collins Stewart takes a gamble on PartyGaming: Collins Stewart has a buy and 320p target for PartyGaming

Playtech - Collins Stewart takes a gamble on Playtech: Has a buy 552p target for Playtech

PartyCasino Gets New Slot Games

Virgin Casino Remains Strong In Europe; Still No Accepting Australians, Americans or Canadians

Media Man Buys Shares In Ten Network Holdings; Sparked By James Packer, Lachlan Murdoch, Quality Programing And Ten Gaming Business Aspirations

Crown Casino Not So Hot For Tabcorp's Casino Business: Star City

Tabcorp's Treasury Heritage Hotel in Brisbane named as top independent hotel. According to Worldhotels, the hotel is one of the world's top hotels that provide guests with a luxury experience and could provide ideal accommodation for travellers planning to take flights to Brisbane. The hotel is part of the Treasury Casino resort and is located in a heritage building which has been revamped into a top quality hotel

Macau gaming revenue to double in four years saws PwC; Estimates casino gross gaming revenue will top US$45.1 billion (MOP361 billion) in 2014

Mobile Gaming Continues In Popularity

SBS wins three 2010 Walkley Awards for Journalistic Excellence, including its first for the broadcaster’s Radio News and Current Affairs division and two for Dateline. The awards were announced last night at Melbourne’s Crown Casino

PartyCasino.com Wins Media Man 'Online Casino Of The Month' Again

Virgin Casino Runner Up For Media Man 'Online Casino Of The Month'

Playtech's Casino Las Vegas And Noble Casino Proving Big Hit For Mobile Gaming Fans

Hitwise Stats Showing Gambling And Gaming Remain Super Hot On Internet

World Casino Directory format a big hit with punters says Media Man

Betfair Wins Media Man 'Sports Betting Website Of The Month' Award

PartyPoker Wins Media Man 'Online Poker Website Of The Month' Award

PKR Casino Gets New Games

Centrebet Remains #1 In Australia For Political Betting

Star City In 'Sin City' Sydney Focused On Becoming #1 Land Based Casino In Australia

Cleopatra game maintaining popularity in land based and online casinos

Sinatra Slot Game Massive Success Story For PartyCasino; Company Aiming To Have Similar Successes With New Game Releases

Online gaming companies in for huge 2011

Gambling911 News And Entertainment Website Portal Remains Big Hit With Australians, Americans, Canadians, despite not showing up in Google News at present

Gambling911 News

Tingle: Tabcorp Casino Chips Center of Drug Investigation

Wikileaks: Gambling With Australian Laws?

Tingle: Casino And Pokie Palace Attacks Continue Down Under

Australian NRL Footy Star Brad Murray Recorded Placing Bet

Kerry Packer Aussie Legend Live On Via Art And TV

Tingle: Australian Clubs, Pubs, Gaming Biz At War With Gvt

Tingle: Mildura Jewel Casino: Impossible Dream?

Tingle: Australians Betting Over $1bn Online Gaming

Australian Casino Wars: Star City Official Opening

Crown Casino Hammered: 24-Hour Gambling Binges, Machine Urination Alleged

Asia Pacific, Aussie Gambling And Entertainment News (11/27/10)

James Packer, Lachlan Murdoch And Stephen Conroy Talk Sports Media

Shane Warne, Tiger Woods Sex Scandals Center Stage at Aussie Casino

Crown Casino Catches Tiger Woods By Tail Again At Australian Open


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12/6/10

Kerry Packer Aussie Legend Lives On Via Art And TV, by Greg Tingle - 5th November 2010

Media Man Asia

G'day punters, casino and gambling millionaires and billionaires, media magnates, journalists, historians and art lovers. Art lovers?! Yes, today we bring you a special Kerry Packer special. The legend lives on, not only here, but now at an Australian artists exhibition, and of course 'Our James' (James Packer) continues to fly the flag and do the family legacy proud with his Crown Limited empire. Not only that, we also cover the pending return of KP to Australian television in an ABC mini series tipped to hit the jackpot, and Network Nine is bringing back 'Underbelly', complete with gambling themes. Media Man and Gambling911 present The Kerry Packer Special...

Kerry Packer & Friends...

Kerry Packer & Friends - NG Art Gallery - 7th Dec - 24th Dec 2010
3 Little Queen Street
Chippendale, NSW Sydney AUSTRALIA
Tuesday - Saturday 11.00am - 5.30pm

Ok punters, here's the rundown. The artist - storyteller is Gina Sinozich. She's an 80 year old, Croat, Sydney based artist who paints in order to help recycle memory. Sinozich's latest exhibition, Kerry Packer and Friends, is her first solo commercial effort in Sydney and is tells the story of the legendary Kerry Packer. She covers the unique personality and complexities of a legend who was known for his astronomical wealth, super whale gambling exploits, running his business with an iron fist, and colourful run ins with the Australian government, amongst other things.

Sinozich migrated down under to Australia is 1956 and began to paint at the age of 75, now having work in Australian and New Zealand corporate and public collections. Her show showcases Packer as 'one of us' rather than the untouchable media tycoon. Sinozich was inspired to tell the story on the premise that we often hear bad before good. This tribute to KP is generous and reveals alot of the most powerful men in the world, who in 2004, was estimated to have a net worth of AUD 6.5 billion. The work of Sinozich will be showcased at NG Art Gallery from the 7th-24th of December and is certain to excite audiences, punters, art lovers or both. A fews Aussie commentator think this blows away much of the art that American gambling tycoon Steve Wynn shows off. Maybe Wynn might like to make a purchase of some classic Packer creations.

Sinozich says Packer gave back to society in a meaningful way and the series was intended to stand as a testament for this man's intrinsic goodwill after his death in December 2005. She recites a story that fuelled her initial interest in Packer, "...one lady said that she was on George Street with two little kids behind her and she was running...running to go on the train, and he (Packer) stopped her and said, 'don't you have a car?' and he wrote a cheque for her and said here, 'buy yourself a car'." Sinozich also fondly recalls, "...when he was playing in casino in Perth he won so much money and the girl who was serving wine...he asked her, 'do you have a mortgage on the house?' she said 'yes', then he wrote a cheque for AUD 600,000."

The talented, even cunning, artist worked like a Trojan horse for a fortnight and managed to produce 26 paintings that deeply explore her subject's nature, removing much of the mystic of Packer as an uncompromising media mogul. All the characters in Sinozich's work have a yarn to tell, and most aspects of his life are covered... birth, death, and much of the in between. Make no mistake, the works are smart, and unique, and are tipped to become collectors items.

The work is relatively simple, but full of life, and has been described as "traditional representational painting", which one may argue is a dying art. We think KP would have liked the tribute, and we await word to see what living members of the Packer clan think of the works.

Kerry Packer Legend To Return To Australian TV In Cleo Mini Series...

Packer is to return to life on Aussie TV via new ABC drama Paper Giants: The Birth Of Cleo (not to be confused with the Cleopatra slot game).

Australian readers may recall the public backlash to the introduction of the super sexy womens’ title in 1972. There were Cleo lovers and haters, but we're still talking about it today, so it made an impact, which is better than many of today's rags.

Rob Carlton will play a young Packer opposite Asher Keddie as publishing pioneer, the sexy and smart Ita Buttrose.

Rumours of a sexual relationship between Packer and Ita around the time of Cleo magazine's start off, but this won't be a focus on the mini-series, due to air next year.

Buttrose, who first made her mark as the magazine's editor, was a consultant on the production.

"If there was a supposed affair it didn't happen in this timeframe. I have no idea if there was, we didn't raise it with her," Edwards said.

There ABC publicity brief has whet our appetite for lots of Packer classic stuff and enough scandal to keep us coming back for more.

"It's 1972. Skirts are up, pants are down. Girls can have anything: Fabulous careers, fashionable clothes and oral sex," spruiks the promo.

The drama cleverly follows the death of Sir Frank Packer and the rise of his second son, who defies even family expectation to succeed, in a way no one could have expected.

"It was a real turning point in Kerry's career. It was a period when he made his first big move and it was an astonishing success and one against the odds in some respects," Edwards said.

Cleo magazine itself was a fine, yet controversial work, and introduced the nude male centrefold and sexual hits, tips, tricks and more for women. Media Man friend, actor Jack Thompson, is tipped to have his racy centrefold recreated. Something about a 6th finger, down there.

ABC TV by all accounts have taken a calculated risk on the series. Most quarters of society, both insiders and outsiders we've chatted with believe the gamble will pay off with a tidy jackpot, and whispers already circulate as to how many awards the show and actors will pick up.

Nine's David Gyngell Respects Packer History; PBL Becomes Nine Entertainment Co...

KP put Publishing & Broadcasting Media on the map and grew it to become arguably the biggest media brands in Australia.

PBL - the name, is now history, since Bondi Beach based chief executive, David Gyngell, rebranded it with Nine Entertainment Co.

Gyngell, who announced the rebranding at Nine's 2011 program launch in Sydney on Friday, advised the new name would be more recognisable to the public and large and went on to emphasise Nine's broad range of businesses, which sport Nine, ACP Magazines, Ticketek and NineMSN.

The recognition factor is important since the firm is likely to be floated on the Australian Stock Exchange by its private equity owners, CVC Asia Pacific, in the first half of next year.

It's understood that a strong level of support from a host of retail investors will be key to the $5 billion-plus float's chances of a jackpot.

Gyngell wisely acknowledged it was not an easy decision given he is the late Kerry Packer's godson and great mate of James Packer. History buffs, just in case you wondered, PBL was formed way back in 1994 when KP merged Nine with ACP (Australian Consolidated Press).

"PBL has a long association with the Packers so personally I don't take that lightly. But it's modernising a business that needs to be publicly known. We don't have the luxury of having James Packer or another mogul giving the company real gravitas."

Other media updates down under include Network Seven being backed by Kerry Stokes and Network Ten's board now has James Packer, News Corporation director Lachlan Murdoch, mining magnate Gina Rinehart and WIN TV owner Bruce Gordon.

"Nine is the biggest thing that we have and it is also the thing that supports all the other companies in the best possible way," Gyngell said. "It will be a new year. We are starting again."

Nine confirmed its crime drama Underbelly would come back with a series set in the roaring 20s in Sydney as well as 3 Underbelly movies! And, get this, a good spot of gambling will also be featured.

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Wrap Up...

Readers... er, punters, how did you like The Kerry Packer Special? Tell us in the forum.

If you have a bet, please bet with your head, not over it, and for God's sake, have fun.

*Greg Tingle is a special contributor for Gambling911

*Media Man http://www.mediamanint.com is primarily a media, publicity and internet portal development company. They cover a dozen industry sectors including gaming and offer political commentary and analysis.

*The writer owns shares in Crown Limited

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12/3/10

Australians Betting Over $1bn Online Gaming, by Greg Tingle - 3rd December 2010

G'day punters, casino and gambling millionaires and billionaires, poker nuts, politicians, super whales, journalists, politicians... one and all. Today we have an extremely important update on the state of online gambling and online casinos from down under in Australia. It's regulated VS unregulated, legal or illegal, political fun and games and more. Media Man and Gambling911 spin to win and take bets on the situation for the loyal and vast readership...

Australian's are betting in the region of $1 billion each year on online gambling websites and this trend is set to continue, as the gambling and new media sectors continues to grow, and more mainstream entertainment brands like Marvel and Paramount Pictures jump on board.

A large number of Australian and Asia Pacific media, publicity - pr, website portal and technology agencies have also jumped on board the online gaming express, helping push forward campaigns in win - win scenarios.

The Australian Federal Police have been giving dozens of tip offs, however no companies have been charged as we go to press.

Some ethical media and new media operators such as Media Man has provided a number of leads to the Australian Hi Tech Crime Centre, an arm of the AFP, as to a number of igaming scams and suspected customer database lists for sale on the online black market.

The current Australian Productivity Commission report recommends that internet gambling be fully legalised and regulated, but not all parties agree, with bible bashers and casino haters saying it will make things worse. Aw well, you can't please all of the people, all of the time.

Australians getting turned off buy some pub and hotel game offerings have turned to the internet in droves and have discovered betting for sports, horse racing poker, bingo, blackjack, online slot games and more. Website portals like Media Man Int and Global Gaming Directory, and casino affiliate program and gaming articles and reviews are often how punters find the wide variety of games. Aussie Punters who play these games are doing nothing illegal, but some experts say there is "grey area". Website portals are a global mediums, and many companies target the world, so its a legally complex scenario.

The Australian federal government will be releasing the commission's report in the coming weeks we have learned.

The big gaming brands which appear to be onside with the Australian government according to leaks include PartyGaming, World Poker Tour, World Series of Poker, Virgin Games (not currently available in Australia) and PKR. Betfair and Centrebet are a couple of the brands most established in Australia.

Brands attracting some heat and a bit of an "evil eye" and microscope include Full Tilt, 888 and PokerStars. Some of the poker websites are now sponsoring NRL teams, using a .net, not a .com, and celebs such as James Packer mate, Shane 'Warnie' Warne have jumped on the bandwagon to riches, pushing legal "grey areas".

One of Media Man's legal advisers, lawyer Jamie Nettleton, rightly points out that fully legalising internet gambling... across the board, would bring tax revenue onshore and was "inevitable because it's generally recognised that any form of prohibition is not going to work". Nettleton has spoke on gaming at a number of conferences in Australia, including the popular iGaming Down Under, ironically held at Tabcorp owned Star City Casino last year.

Betfair's CEO Andrew Twaits advises it would be easier to minimise harmful online betting if the sites were 100% legal, as owner - operators could track the patterns.

The casino haters, bible bashers, and MP's with an anti gambling agenda say full legalising online casinos, poker, slots and the like further encourages internet betting, and might mean people become addicted.

Australian political parties, Liberal, Labor, The Greens, The Sex Party and others, have both supporters and detractors of full regulation on the sector down under.

Online casino sites often feature almost exact replica online slot games like Cleopatra, Top Gun, Sinatra, Monopoly, Wheel Of Fortune and dozens more, as well as 'Live Dealers' for other games. Punters like it so they don't have to leave home, saving money, not having to put up with smoke and noise at the pub, not worry about getting into fights with pub patrons.

Some Australia Independent senators event want to ban Australian credit card companies from processing payments to offshore gambling websites, put punters are known to get creative when need be, such is their passion for the punt. igaming companies are also offering new players attractive sign up bonus to get them on board in the ultra competitive, high stakes sector.

Figures obtained by Media Man show Aussies spending $968 million this year via online casinos found on the net.

Many of the firms offering the games are based in tax havens like the British channel islands, Gibraltar, or native Indian reservations in Canada. Some like igaming leader, PartyGaming, are listed on the London Stock Exchange, as Britain has fully legalised interactive gaming.

The Productivity Commission's draft report released last year stated that in 2008, roughly 700,000 Aussies played online casino games. That was double the amount back in 2004.

Online poker and slots is understood to be pushing forward the growth, with sports betting not far behind. Poker websites are up 20% a year. Walk into an internet cafe, and just see how many folks are playing online poker. Exerts tip over $300 million will go offshore this year from Australian online poker players alone.

In the complex world of igaming, most legal eagles have an opinion. Many igaming firms have both .com and .net websites. .net are "play for free", and these often link to "play for money". The legal sector sometimes refers to factors such as this as "legally untested" or "grey area".

So, as the online casino wars heat up, who will win? The casino lovers or the casino haters? We've got igaming companies, MP's, firms like PartyGaming, World Poker Tour, World Series of Poker, PKR and a host of others all jocking for position. Punter's, don't forget Crown Casino's 'Aussie Millions' comes up in January, and be sure to read up on articles and reviews to help find the best games for you, should you desire. Punters, please always bet with your head, not over it, and have fun.

Awards...

November was a big month for casino awards.

PartyGaming's PartyCasino has also come back with seconds, picking up another Media Man 'Online Casino Of The Month Award' for November, and also the parent company, PartyGaming, picked up the prestigious EGR Slots Operator Of The Year Award ...Some other top picks of ours who picked up awards at the EGR night of nights were:
Virgin Games (Affiliate Programme)
Betfair (Innovation, Mobile Operator and UK Sports Betting Operator)
Bwin (European Sports Betting Operator
PKR (Poker Operator)

Oh, we almost forgot...Media Man and Casino News Media 'Casino Babe Of The Month': Jenny Woo, 'Poker Babe': Kara Scott, 'Gambling Babe Personality': Pamela Anderson.

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Wrap Up...

Readers... er, punters, how did you like our report? Who will eventually win the Australian online gaming and casino wars? Tell us in the forum.

If you have a bet, please bet with your head, not over it, and for God's sake, have fun.

*Greg Tingle is a special contributor for Gambling911

*Media Man http://www.mediamanint.com is primarily a media, publicity and internet portal development company. They cover a dozen industry sectors including gaming and offer political commentary and analysis.

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11/28/10

Media Man Website Network Updated

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Casino Cheat Gang In Court: Australia, Italy, UK, USA..., by Greg Tingle - 28th November 2010

G'day punters, casino and gambling millionaires and billionaires, poker nuts, politicians, super whales, journalists, politicians... (and cheats!) one and all. Two of the world's most successful casino cheats have been stopped in their tracks, sort of, having had their day in court. They hit Australia, Britain, China, Italy and god knows where else, cheating casinos across the globe out of millions of dollars. Media Man and Gambling911 play Pink Panther, and Cluedo and Heist with this special report...

Two of the world's most successful international casino cheats have had their day in court.

The rumour mill says the duo, understood to be part of a larger casino crime group, enjoyed time down under in Australia, having a soft spot for both Crown Casino in Melbourne and Star City Casino in 'Sin City' Sydney.

Last Friday they faced court and admitted they possessed hell of a lot of fake IDs, which they used in land based casinos they were banned from across the world. It's understood they didn't target online casinos.

Using a clever global strategy, the pro active gang upper ranked Francesco Baioni, 64, and Frank Camilleri, 61, travelled the world cheating casinos out of a bucket load of money.

Police and other law enforcement had described them as "notorious" and "professional". The crooks have served time in America after cheating their way to "vast" amounts of cash.

Baioni, of Rackstraw House, Primrose Hill, was handed down a 12-month sentence suspended for 18 months. Camilleri, of Derrick Road, Beckenham, was sentenced to nine months suspended for the same duration.

Both were also issued with an 18-month curfew between 11pm and 6am and were barred from all premises regulated by the Gambling Commission for 18 months.

Police would not discuss the tactics that landed the Italian duo so much money over the years but did reveal they had operated in countries including China, Australia America and Britain.

Roulette is understood to be a favorite of the duo, and industry talk is one of them would distract the dealer, and the other would move chips on the table into winning positions.

Both were busted on CCTV cameras at various central London casinos conducting reconnaissance visits, testing the water, and attempting to sign up for membership, using false identities. In one case, Baioni was filmed being refused membership at a casino after the false identity he was attempting to use was flagged up on the operator's computer system as "barred".

The daring pair were caught following an intelligence-led operation by officers from the Metropolitan Police Service's Human Exploitation and Organised Crime Command. On August 9 search warrants were executed at their homes and Baioni was arrested.

Detectives discovered "a large quantity" of fake Italian identity papers containing pictures of Baioni and Camilleri. All had false names.

There were also tons of false identities awaiting pictures and individual passport photographs of both fellas prepared to be attached to the documentation. On August 23 Camilleri was arrested at Gatwick Airport when he flew back from Malta.

Casino crooks and shady figures in the gambling industry have often come unstuck at airports, and this helps explain why some casino tycoons in the likes of Malta, Cyprus and Antigua do not travel on commercial airliner. Sometimes their private aircraft have also been intercepted.

Both crooks were charged and just last month Baioni admitted 9 counts of possessing false documents with intent, possessing articles for use in fraud, and making articles for use in fraud. Camilleri admitted 8 counts of possessing false ID documents with intent.

Remember, crime doesn't pay, unless you're very good at it. You're throw of the dice.

Awards...

It's been a big month for casino awards. Ok, as you read earlier, Macau's Altira Macau was awarded the prestigious Forbes Five Star Ratings for the second year in a row, so Packer and the Ho family continue to work their magic.

PartyGaming's PartyCasino has also come back with seconds, picking up another Media Man 'Online Casino Of The Month Award' for November, and also the parent company, PartyGaming, picked up the prestigious EGR Slots Operator Of The Year Award ...Some other top picks of ours who picked up awards at the EGR night of nights were:
Virgin Games (Affiliate Programme)
Betfair (Innovation, Mobile Operator and UK Sports Betting Operator)
Bwin (European Sports Betting Operator
PKR (Poker Operator)

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Wrap Up...

Readers... er, punters, how did you like our report? Did you enjoy learning all about the international casino fraudsters? Tell us in the forum.

If you have a bet, please bet with your head, not over it, and for God's sake, have fun.

*Greg Tingle is a special contributor for Gambling911

*Media Man http://www.mediamanint.com is primarily a media, publicity and internet portal development company. They cover a dozen industry sectors including gaming and offer political commentary and analysis.

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11/27/10

Asia Pacific, Aussie Gambling And Entertainment News, by Greg Tingle - 27th November 2010

G'day punters, casino and gambling millionaires and billionaires, poker nuts, politicians, super whales, journalists, politicians... one and all. Today we dish up an Australian and Oriental giant size feast. Media Man and Gambling911 circumnavigate the globe to satisfy your culinary delights. 2, 4, 6, 8, dig in, don't wait...

Shane Warne TV Update...

Warnie sweetly beat Channel Ten shows The Good Wife and House. Australian TV critics expressed some optimism after viewing the first Warnie. Herald Sun's TV writer Colin Vickery went with the show "a solid first innings". "Warne doesn't have the skills of the famed British interviewer (Michael Parkinson) but the former Aussie spin king has a knockabout charm that brought out the best in his guests," Vickery said. Veteran interviewer and radio host Derryn Hinch told the newspaper he was pleasantly surprised after initially fearing the show "had bogan written all over it". "Take it for what it is, it's entertainment and I think Shane Warne has, what I've seen at this stage, done a pretty good job," Derryn 'The Human Headline' Hinch said. "It's just straight up and down, it's folksy and chatty, it's light and entertaining and it will go quite well." Professional blogger Karl Quinn, from The National Times, a Fairfax Media publication scribed the program as "neither a disaster nor a world-changing event". "It was exactly what you might expect from Shane Warne: affable, blokey, and not to be taken too seriously," Quinn said. Other celebrities to feature on the show include Sting, Pink, Chris Martin and Daniel Radcliffe. Quotes From Warnie And Guests...Warne: "Did you ever think, 'I wish I could be a plumber for a day, or drive a truck and deliver beds or deliver pizzas?'" Packer: "To be honest, not a lot. I sometimes wished I was you, but if I can't be you I'm happy being me." Sam Kekovich: "A life spent making mistakes is more honourable and more useful than a life spent doing nothing," he said. Claiming he was quoting George Bernard Shaw, but everyone knew who he was really talking about. Our rating: 9.5 out of 10. Yep, Warnie hit em for 6, with Packer chipping in being a good sport, making sure it would be a success. Not quite a Packer whacker, but not a puff piece either. Warnie could well be heading for a jackpot next week. Don't change your dial, and always remember to spin to win.

Melco Crown Entertainment's Altira Macau Awarded Forbes Five Star Ratings for the Second Year...

Melco Crown Entertainment Limited, a developer and owner of casino gaming and entertainment resort facilities focused on the Macau market, announced today that Altira Macau has been awarded the Forbes Five Star ratings in both Lodging and Spa categories for the second consecutive year. Altira Macau is a luxurious casino hotel located in Taipa, Macau, which is developed, owned and operated by Melco Crown Entertainment. Mr. Lawrence Ho, Co-Chairman and CEO of Melco Crown Entertainment, said: "We are honored to receive this very prestigious recognition again for Altira Macau's exceptional commitment in ensuring each and every guest experiences the true art of hospitality. Altira Macau has emerged as the top choice for travelers seeking flawless comfort and sophistication during their stay in the city. "Altira Macau represents Melco Crown Entertainment's in-depth understanding of the hospitality landscape in Asia and its commitment to the diversification of Macau's tourism industry. The awards reinforce our role in the transformation of Macau into an international travel and leisure destination for the most discerning guests." Forbes Five-Star Lodging Awards are granted to hotels with exceptionally distinctive luxury environment, offering consistently superlative, personalized service and extensive amenities and treatments. Forbes Five-Star Spa Awards are granted in recognition of the same level of exceptionally distinctive spa experiences located within a hotel.

Politics And Gambling Do Or Don't Mix? You Be The Judge...

Problem gambling report strengthens resolve for gambling reforms...(Greens)

ACT Greens Parliamentary Convenor, Meredith Hunter MLA, has described a Gambling and Racing Commission report into problem gambling as timely and an informative addition to moves by the Greens and Government to reform ACT gaming machine laws. “This report very clearly identifies the mood in the Canberra community for reforms that do more to reduce the harms caused by problem gambling,” Ms Hunter said. “The report shows that more than 5% or 14,000 Canberrans show symptoms of problem gambling. “What is even more troubling is that only 19% of those who do have a gambling problem have even accessed a problem gambling service. It is often not until problem gamblers seriously consider suicide that they seek help. “A Greens Bill before the Assembly is targeted at securing adequate funding for problem gambling support services and further research into gambling. “These services need more funding in order to be accessible and to reach people before they are in crisis. “The Greens legislation is designed to work with other reforms which have been flagged both locally and federally,” Ms Hunter said.

The Greens Gaming Machine Amendment Bill:

- Requires licence holders to contribute 0.75% of their gross gaming machine revenue to the Problem Gambling Assistance Fund
- The fund is to be managed and distributed by the Gambling and Racing Commission to organisations that provide assistance to problem gamblers
- This new funding would mean around $1.3 million is dedicated to addressing problem gambling, an increase of $0.9m on what was allocated by the clubs this year.

Candidate deals out criticism over casino support ads...

An independent candidate in the seat of Mildura is threatening legal action unless the National party withdraws television advertisements that began airing at the weekend. The ads say candidate Glenn Milne supports the proposed Jewel Casino, although Mr Milne has publicly stated he is not in favour of the development. The Nationals say by exchanging second preferences with pro-casino candidate Doug Tonge, Mr Milne is effectively supporting the casino. However, Mr Milne says the ads are wrong. "No and that has never been my campaign. I think the Nationals, they're the ones running it, they're really starting to grab at straws now because they are worried about losing the seat with their lacklustre member," he said.

New report shows extent of gambling in the ACT...

Minister for Gaming and Racing Andrew Barr said a new report released today on the prevalence of gambling in the Canberra community highlighted the need for the ACT Government to introduce reforms to address problem gambling. “The Prevalence Study into Gambling and Problem Gambling in the ACT, by the Australian National University’s Centre for Gambling Research, is the most significant study of its kind to be conducted in the ACT since 2001,” Mr Barr said. “The level of problem gambling in the Territory was measured as 0.5 percent of the adult population, which is about 1370 adults. This compares to 0.4 percent in New South Wales, Queensland and South Australia and 0.7 percent in Victoria. “The report found that 45 percent of people gambling weekly or more on activities other than scratch tickets and lotteries, had at least some symptoms of problem gambling and 5.6 percent were identified as problem gamblers. “55 percent of those who played gaming machines weekly or more often were experiencing some symptoms of problem gambling and just under nine percent, or one in eleven, were classified as problem gamblers.” The study found 70 percent of adults in the ACT had gambled at least once in the last 12 months. Thirty percent of adults (or 82,000 people) had played gaming machines in that period and 10 percent of gaming machine users played weekly or more. The study also found 70.3 percent of Canberrans thought ATMs should not be available in gaming machine venues and 57.8 percent thought the number of gaming machines should be reduced in the ACT.
Mr Barr said the ACT Government was committed to addressing problem gambling and had flagged a significant package of reforms to the Assembly earlier this month. “As part of the total reform package, the Government supported in-principle a Bill from the ACT Greens to introduce a mandatory contribution by the operators of gaming machines to a central problem gambling assistance fund,” Mr Barr said. “While supporting the Greens Bill in-principle, the Government will propose that the problem gambling assistance levy be set at 0.6 per cent, rather than the 0.75 per cent proposed by the ACT Greens. “We will also reduce the number of gaming machines in the ACT’s gaming machine ‘cap’ by 143 which would see the number of machines available in the territory drop from 5200 to 5057. “Multi-venue club groups will be able to transfer gaming machines internally subject to the social impact and needs assessment currently outlined in the Gaming Machine Act 2004. “The reforms also outlined an increase in the required percentage of community contributions from 7 per cent to 8 per cent of net gaming machine revenue and the consideration of requiring other operators, such as Casino Canberra and ACTTAB Ltd, to contribute to the gambling assistance fund in the future.” Mr Barr said there were some positive findings in the study. The ACT gambling participation rate had fallen slightly in the last decade and between 2000-01 and 2007-08 per capita gambling expenditure in the ACT fell by 21 percent in real terms. “But alarmingly the study also showed those with gambling problems often didn’t reach out for help. The ACT Government will continue to work with clubs and support groups to try to increase the number of people seeking support services,” Mr Barr said. “I will also continue to work with local clubs and the Federal Government when it comes to reforms to address problem gambling."

Burswood Casino Gets Yet More Violence...

An 18-year-old man underwent surgery after a fight broke out on the dance floor of a venue at Burswood Casino in the early hours of yesterday. Police spokesman Samuel Dinnison advised that a group of men began fighting, and the 18-year-old victim received a head wound. He said the victim alleged that one of the men threw a glass bottle at his head, but said he could not yet confirm if the bottle broke on his head, or that the incident was a glassing. Dinnison said the bottle may not have broken, and the blunt force of the bottle may have caused the injuries. Another man was taken into police custody and questioned over the incident, but he was released without charge. The victim is in a stable condition and will undergo surgery later today at Royal Perth Hospital.

ACT: Getting Help For Problem Gamblers: Last Resort...

A new study has found most problem gamblers in the ACT do not seek help until they are considering suicide. The research carried out by the Australian National University for the ACT Gaming and Racing Commission found 70 per cent of Canberra adults gambled at least once in the past year. Researchers surveyed 5,500 residents, making it the most significant study of its kind conducted in the Territory since 2001. Nearly 60 per cent of those surveyed want the number of pokies in the ACT reduced and more than 70 per cent think ATMs should be banned from poker machine venues. According to the survey, less than 1 per cent of Canberrans are considered to be problem gamblers. "If you benchmark the rest of Australia the ACT is about in the middle," said ACT Gaming and Racing Commission CEO Greg Jones. "We're talking just the problem gamblers those that scored the highest risk on this index, they made up 0.5 per cent of the total adult population. That compares to 0.4 per cent in New South Wales, Queensland and South Australia but Victoria was 0.7 per cent." But Mr Jones says the number of people with symptoms of problem gambling is of growing concern. "We're talking about those that are low and medium risk which are getting close to showing some of those signs," he said. "What we found in our survey was 5.3 per cent of our adult population are showing some signs or some symptoms of problem gambling and that's about 15,000 adults in the ACT. "The survey found problem gamblers and those at risk do not usually seek help until they are at risk of or are contemplating suicide. Mr Jones says it appears seeking help is a last resort. "This is very disturbing. This is going to be the focus of the Commission and ANU's future research," he said. "That came as a little bit of surprise to us and that is going to be our focus over the next few years, identifying who the problem gamblers are and what their issues are and why they don't seek help are of our research over the next few years. "Maybe we need to change the way we market our health services. Maybe we need to change how we deliver our health services." Lifeline Canberra CEO Mike Zissler says the finding is concerning. "This is part of the evidence we have. When we do our intake with people we talk to them extensively and we find about 20 per cent have thoughts of suicide," he said. "How we get people to come and avail them of our services is a real issue. "It's a challenge we face as we move forward."

'Not the answer'

Jeff House from ClubsACT says the report has some useful data but he would be worried if the ACT Government based new policies on it. "I think what the report shows is that we have to get better at providing services to the people that need them," he said. "Every time a measure like banning ATMs comes up, there's a very simple question that needs to be asked - will this help the problem gamblers? "I don't think we should be demonising all people who gamble. We need to target problem gamblers and those at risk. We need to deal with them sensitively and effectively. Treating every gambler as a problem gambler is not going to achieve that." Mr House says banning ATMs and reducing the number of poker machines is not the answer. "If we have more widespread and more sophisticated education campaigns, that would help," he said. "I think there is a range of things we can do and we should be talking about those things rather than these sort of broadbrush measures like reducing machine numbers and banning ATMs."

Pokies cut

The ACT Government says it might have to ask the Commonwealth for more money to compensate for any drop in poker machine revenue. At the launch of the report, Gaming Minister Andrew Barr foreshadowed cutting 143 poker machine licences bringing the number in Canberra to just over 5,000. However Mr Barr admits the Government would feel the cost of that decision through decreased taxation revenue. "The nett gaming machine revenue is in the order of $175 million - the ACT Govt collects about $35 million in taxation," he said. "We know the Territory budget couldn't survive without that level of revenue, that's effectively one per cent of the territory budget, but I think we'd all be more comfortable if we were less reliant on that revenue base."

Sydney - Five Dock Pokie Plans On The Way; Council And Residents At War!...

Five Docks's Illinois Hotel has been given the green light by Canada Bay council to build an outdoor pokies and smoking area. The approval allows for a maximum of eight existing pokie machines and ten people to be in the outdoor area until 3am six days a week. The new and exciting rear area will be built at the back of the hotel where a smoking terrace was illegally built back in 2007. Addressing the meeting, hotel neighbour Arthur Ciantar said the gaming area would increase noise and smoke pollution for those living around the pub, which is a pretty fair dinkum call. "I think it would be unfair for the council to consider this proposal over the welfare of residents and value of our property," Ciantar said. Liberal Michael Megna was one of two councillors who voted against the development application on noise and health grounds. "This is slap bang in the middle of a residential area… sure have a smoking area, but they don’t need pokies in there," Cr Megna said. Before voting in support of the hotel’s alterations, Mayor Angelo Tsirekas said other pubs and clubs such as the Concord RSL, had been allowed to build similar areas. "This is not a precedent, other clubs are doing it...we approved one similar at the last meeting,” Cr Tsirekas said. As part of the development’s conditions, hotel staff will be required to regularly ask patrons to keep the noise down and the volume of pokie machines will have to be kept at a low level. It was not ascertained at the meeting how these provisions would be enforced. Chair of the Gambling Impact Society NSW Kate Roberts said the move will harm those most vulnerable to pokie machines. "The business they are hoping to capture are those most addicted to the machines who, if they want a smoke, will have to push the pause button to go outside," she said. "This means they have to stop the routine or the cycle they’re in and may be more likely to actually think about what they are doing." Illinois Hotel’s manager but did not receive a comment. More fireworks are expects, as other Sin City councils look on with an eagle eye, always on the lookout for more revenue streams. Who will get lucky... the council, the residents, or both?

Americans Taking Over Star City Casino; American - Oriental David Chang To Cook Up Storm At Star...

He's been described as the world's hottest young chef, David Chang, of Momofuku in New York, is opening a restaurant in Sin Sydney... at Star City in fact. In a coup for the operators of Star City, the 33-year-old will open in the revamped casino in September next year. The American-born son of South Korean migrants owns four restaurants, including one with two Michelin stars. He's is on Time magazine's 2010 list of 100 most influential people. Chang mixes classic French training with Asian influences but said: "I just say it's American food and we try to serve something delicious because there's nothing worse in the world than leaving a restaurant and thinking you got ripped off." He was tipped to open his first venue outside New York in Los Angeles but "I've just fallen in love with Australia. I'm just fascinated by the food scene in Sydney and Melbourne. "People are excited about food in Australia. It's fresh and it's energetic. "New York will always be home but there's something in Australia that Americans have never opened up at - Australians are very serious about their food, their coffee culture and their drinks. It's a fascinating place." "It's up in the air. We have some ideas but nothing hammered out." Chang is Star City's headline act for its $860 million redevelopment. He will join a line-up that includes Chase Kojima, formerly with Nobu restaurants, whose restaurant will be in the casino's new five-star hotel. Teage Ezard of Melbourne will open a steak and seafood restaurant, Steve Manfredi will open an Italian restaurant, and the pastry chef Adriano Zumbo will open a cafe. We're hungry, how about you?

Betfair: The Ashes...

Powerhouse betting exchange Betfair is to launch an integrated campaign to coincide with the commencement of the first Ashes Test in less than 24 hours. In the campaign former Ashes winning England captain Michael Vaughan is outed as the ultimate “Urn-coat”...betting against his own country with Betfair during the Ashes. The campaign centres on Vaughan’s attempt to hide his identity as a 'Betfair Australian', and explain why his money is on Australia for this summer’s Ashes. Two unbranded viral video clips were seeded last week prior to the official launch and have so far recieved more than 150,000 hits combined, with some insiders tipping its some sort of record... for the betting meets ad sector down under. Other social media aspects included a colourful Twitter conversation between Vaughan and former Aussie batsman Darren "Boof" Lehmann giving the nod to the viral footage. This surged the 30 second TVCs of the Vaughan interview as well as ink, and a Facebook account that will link Betfair and Vaughan’s Twitter account and outdoor executions. Vaughan will also spend time today (at time of submission) the eve of the first test war...conducting a series of interviews with Australian radio stations. Betfair Australia marketing director David Pisker said: "What could be a simpler expression of our value proposition than having the Ashes-winning Captain of an English cricket team turning his back on Queen and Country to take advantage of Betfair’s superior value on Australia this summer.". The ad is expected to remain on the banned list from Australian TV, even though most tele watchers will chase it up on YouTube.

Rinehart; Australia's Richest Woman Join Network Ten Board...

Ten Network Holdings Ltd advised Gina Rinehart has become a director of the television broadcaster four days after acquiring a 10% stake in the company. Rinehart will join the board following the company's annual general meeting on December 9. Rinehart on November 22 bought a 10% stake in Ten and the company's confirmation of her board seat had been widely expected. The move comes two days after billionaire James Packer carried out his promise to sell half his newly acquired stake in Ten to good mate and fellow billionaire Lachlan Murdoch. Rinehart is the fourth billionaire on the Ten board. Fellow billionaire and WIN TV owner Bruce Gordon holds 14% while Packer and Murdoch each now hold a stake of about nine per cent.

Awards...

It's been a big month for casino awards. Ok, as you read earlier, Macau's Altira Macau was awarded the prestigious Forbes Five Star Ratings for the second year in a row, so Packer and the Ho family continue to work their magic.

PartyGaming's PartyCasino has also come back with seconds, picking up another Media Man 'Online Casino Of The Month Award' for November, and also the parent company, PartyGaming, picked up the prestigious EGR Slots Operator Of The Year Award ...Some other top picks of ours who picked up awards at the EGR night of nights were:
Virgin Games (Affiliate Programme)
Betfair (Innovation, Mobile Operator and UK Sports Betting Operator)
Bwin (European Sports Betting Operator
PKR (Poker Operator)

Oh, we almost forgot...Media Man and Casino News Media 'Casino Babe Of The Month': Jenny Woo, 'Poker Babe': Kara Scott, 'Gambling Babe Personality': Pamela Anderson.

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Wrap Up...

Readers... er, punters, how did you like our report? Did you enjoy the Asia Pacific - Oriental adventure with us? Tell us in the forum.

If you have a bet, please bet with your head, not over it, and for God's sake, have fun. Bon appetite.

*Greg Tingle is a special contributor for Gambling911

*Media Man http://www.mediamanint.com is primarily a media, publicity and internet portal development company. They cover a dozen industry sectors including gaming and offer political commentary and analysis.

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11/23/10

Online gaming companies in for huge 2011, by Greg Tingle - 23rd November 2010

Online gaming companies in for huge 2011

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PartyGaming PartyCasino PartyPoker PartyBingo Bwin Betfair Centrebet SportingBet 888 World Poker Tour World Series of Poker

Harrah's Entertainment Virgin Games PKR Microgaming Playtech Media Man Casino News Media Global Gaming Directory

Could online gaming firms be in the mix of the top stockmarket investments to make in 2011?

The listing of Betfair (BET) at the conclusion of October on a fancy multiple and the $3.3 billion megamerger between PartyGaming and Bwin (PRTY), due to complete in the first quarter of 2011, appears to have added spark to the industry of late.

Then there is the prospect, albeit slight, of the liberalisation of the US igaming market which has put the industry firmly on investors' watch list, including ours, for next year.

It is understandable, as even a snapshot look at the stockmarket gains of the world’s biggest online gaming companies between circa 2004-2006 reveals just how quickly fortunes were made and lost.

The iGaming Global Top 30 Index, an index of the stockmarket performance of the biggest 30 online gaming companies, surged 40% between July 2004 and August 2005. This was followed by 12 months of extreme volatility before sinking thanks to a controversial piece of legislation in the US.

Since 2006, online gaming’s real story has been dominated by America’s Unlawful Internet Gambling Enforcement Act (UIGEA).

The multibillion-pound global industry virtually collapsed in a heap after its biggest market - the US - was closed down overnight when Congress introduced a surprise clause to legislation in September 2006, in effect making internet betting illegal. Not only was that a blow for investors - it was a hugely expensive one.

British-based companies were among the biggest casualties.

As soon as the London Stock Exchange opened the following Monday morning, shares in PartyGaming - then a FTSE 100 member - dived by 58%, while rivals 888 Holdings (888) and Sportingbet saw their shares slide by 26% and 64% respectively, wiping an estimated £4 billion off the sector's value.

The companies were forced to focus on opportunities in other parts of the world, but the businesses have never fully recovered from the impact of losing their most lucrative market. Last year, online gambling was worth an estimated $5.4 billion (£3.5 billion) overall, a figure that could rise to $12-$16 billion if the market was opened up, analysts say.

Despite the recent loss of a sympathetic Democrat majority in Congress last month, there is renewed hope of floated gambling companies being dealt a good hand on both sides of the Pond.

The new Republican chairman of the House financial services committee is likely to be an old-style Alabaman named Spencer Bachus.

Yet he is likely to listen to the prospects of a reinvigorated gambling sector for the ailing US economy. The Federal government’s non-partisan accountants, the Joint Committee on Taxation, have estimated online gambling could generate between $10 billion and $42 billion in new revenue by 2019, depending on the number of states that opt into a federal regulatory programme.

Yet he is likely to listen to the prospects of a reinvigorated gambling sector for the ailing US economy.

The Federal government’s non-partisan accountants, the Joint Committee on Taxation, have estimated online gambling could generate between $10 billion and $42 billion in new revenue by 2019, depending on the number of states that opt into a Federal regulatory programme.

And you can see why if you glance at the forecast numbers.

With the US nationwide unemployment rate at 10%, 48 of 50 states facing budget shortfalls and a Federal deficit approaching $1.3 trillion, the economic backdrop against which to promote regulation and taxation of internet gambling has arguably never been more favourable.

Yet those companies poised to get a real boost should America legalise online gambling, such as the impressive PartyGaming/Bwin combine, are getting excited about the future.

"We are seeing things from a legislative perspective that are quite exciting for us," says Jim Ryan, chief executive of PartyGaming, whose comments undoubtedly reflect the mood of a growing contingent of gambling operators on both sides of the Atlantic.

There has been speculation that PartyGaming and Bwin have decided to merge at this time precisely because they will be better placed than any other operator to seize a huge market share should the US decide to legalise online gambling. You only have to look at the market share that Party was able to capture by becoming one of the first operators into the online poker market back in 2001.

Analysts agree the enlarged company is in a strong position to exploit the opening up of the US market.

In a note to investors recently, the Morgan Stanley leisure analyst Vaughan Lewis said: "The overall political tide is moving firmly in favour of regulation, rather than prohibition.

"With its expertise... market-leading technology, strong marketing capability and good brands, we think the combined entity of PartyGaming and Bwin would be extremely well positioned to benefit from any market opening in the US. We include nothing in our forecasts for the US, so any new market here is pure upside."

And in a recent Barclays Capital research note, the investment bank said: "In the event of Federal regulation, we believe PartyGaming would be the likely key beneficiary.

"Under this hypothetical scenario, we estimate the potential [underlying profits] uplift could be 94% for PartyGaming and 58% for Bwin and 888. On a state-by-state hypothetical scenario, we estimate the uplift for the group would be considerably lower, but still meaningful."

Meanwhile, at the end of October analysts at Numis published a note saying there is 50% upside potential at Party when the merger with Bwin completes in March 2011. With the shares trading at around 230p at the beginning of November Numis have put a price target of 400p on the stock.

The PartyGaming/Bwin merger has got the other big companies in the sector scurrying around to do similar deals. They don't want to be left behind in what will become a gold rush should the US legalise online gaming.

888 and Sportingbet are also possible future takeover targets as the industry consolidates, but only once their legal liabilities in the US market are cleared. Serious negotiations in the PartyGaming/Bwin merger were only concluded once Party had secured a $105 million settlement with US authorities.

Analysts say a resolution would clear the way for 888 and Sportingbet to re-enter the lucrative US market should moves to overturn the 2006 legislation succeed.

Sportingbet has already acted telling shareholders at its latest results meeting that it had made a £22.8 million settlement with the US Department of Justice over an investigation into illegal internet gambling. The agreement means the firm will avoid being prosecuted in the US for accepting online bets made by Americans between 1998 and 2006.

Sportingbet would hold the most appeal to potential bidders, analysts reckon, pointing to its very strong market positioning in Australia and commenting that Ladbrokes (LAD) and William Hill (WMH) could be interested in a takeover.

Liberum Capital analyst Richard Taylor recently highlighted the strength of Sportingbet’s sports betting business, which he said had one of the best gross margins in the sector at around 10%. In addition, he said Sportingbet’s management was open to a bid, having previously stated up to 55% of their cost base could be removed.

Another former giant of the sector, now somewhat depleted thanks to the UIGEA, is 888.

Analysts say 888's attraction would be the potential for cost savings in a tie-up with a rival online gaming operator, and that Party/Bwin might be a possible buyer. What would make it attractive is that both Party and Bwin use 888 as a supplier.

However, the Shaked family who founded the company, and who control over 50% of the shares, would be looking for a price significantly above the 40p at which the company currently trades.

There have been whispers among London traders in the last few weeks that a £262 million, or 76p a share, cash bid from a much bigger industry player, possibly US entertainment giant Harrah's, which already has close business links with 888 could be on the cards.

Certainly 888 chief executive Gigi Levy has said recently that he looks at consolidation as one of the possible routes to realising shareholder value.

Another giant of the industry looking to become bigger still is the mighty Betfair. Having listed on the LSE at the end of October at 1,300p, the shares soon touched 1,600p-plus, as tracker funds piled in confident it will canter into the FTSE 250 index at the December review with a market value above £1.6 billion.

If things are hotting up at the Federal level for the online gaming industry there are also some exciting developments at state level.

So far in 2010, four states have considered whether or not to legalise some combination of online poker, casino gaming and sports betting: Iowa, Florida, California and New Jersey.

The state making most headway is New Jersey, where internet gambling has been under consideration by lawmakers since 2001. It is finally receiving serious consideration in the state Senate where two bills, which would legalise internet sports betting and casino gaming respectively, have already passed the committee stage this year.

From California to New Jersey to Florida, more state and federal congressmen are taking the reality of a legal online gambling regime a lot more seriously.

Whoever wins the race, state or federal, one thing is clear: more and more stakeholders in the US are finally coming around to understand the risks and implication of a ‘do nothing’ strategy. This is an opportunity cost and gambling companies are getting their bets on regardless.

But ongoing political deadlock clearly poses a real threat to regulatory efforts at all levels of American government. But even as gambling industry stakeholders duke it out in the halls of legislatures around the country, as well as on Capitol Hill in Washington, the very fact that the conflict between them is intensifying signals that interest and investment in pushing for online gaming regulation is rising.

With billions of dollars out there to harvest and market share to win, the entire online gaming sector looks ripe for an upturn in coming months. Investing in online gaming companies has always been a white knuckle ride - and there looks to be every sign this particular circus is once again rolling back into town.

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